In Singapore they call it pai seh. Growing up I don't think we had an exact word to cover it, but it was the feeling of embarrassment/shame for making a mistake or imposing on someone. That's what's kept me from letting many people know I'm a published writer. When it comes up in conversation, I sort of squirm mentally. 'Aw, shucks' without the sense of false pride.
Yesterday I decided to let my facebook friends know that I had an ebook out there, and that it was only $2.99. I asked them to pass on the link to it.
At the beginning of yesterday, THAGOTH was #397,564 on Amazon and #371,279 on Barnes & Noble.
Tonight on Amazon it's #45,093 and on B&N, #224,395.
This is for my fb friends: