Wednesday, June 01, 2005
AKA 'NO VOLUME DISCOUNT'
Client: we sell at $8 each. I want to get people to buy many at once, though.
Copywriter: Okay, we can offer them a volume discount.
Client: No, the price is $8 each.
Copywriter: So no volume discount.
Client: Right. But I want to get people to buy many at once.
Client: You’re the advertising genius, right? You figure it out.
Copywriter: Okay… I have one idea. Maybe they won’t do the math….