How bad ads are born, part 2:
Client: we sell at $8 each. I want to get people to buy many at once, though.
Copywriter: Okay, we can offer them a volume discount.
Client: No, the price is $8 each.
Copywriter: So no volume discount.
Client: Right. But I want to get people to buy many at once.
Copywriter: …
Client: You’re the advertising genius, right? You figure it out.
Copywriter: Okay… I have one idea. Maybe they won’t do the math….
An adventure is, by nature, a thing that comes to us. It is a thing that chooses us, not a thing that we choose. ~G.K. Chesterton
1 comment:
jack up the price to $9 for low volume sales and use the extra $1 for high volume sales to smack them senseless...
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