How bad ads are born:
Client: I want to use the tagline ‘have a head for maths’. Make the visuals fit that, okay?
Designer: Okay.
Client: also, your quote is too high. I can only pay half that.
Designer: (sighs, mentally checks his savings account. Sighs again) Okay…
Client: also, I need this for the magazine by three o’clock today.
Designer: (trying to decide where to hide the body) Okay.
An adventure is, by nature, a thing that comes to us. It is a thing that chooses us, not a thing that we choose. ~G.K. Chesterton
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